Elijah Craig becomes a Worldwide Supplier and the
Official Bourbon of the Ryder Cup
( 3 min read )
Living up to our name as Golf's Signature Sip, we're thrilled to announce a multi-year partnership with Ryder Cup Europe and the PGA of America, making Elijah Craig the “Official Bourbon” and a Worldwide Supplier of the Ryder Cup. The partnership will be showcased at the 2023 Ryder Cup in Rome, Italy, and the 2025 tournament in Farmingdale, New York.
"As one of the most prestigious events in
sports, we are delighted to have Elijah Craig
Bourbon...as part of the Ryder
Cup festivities." —Jeff Price, Chief Commercial Officer
of the PGA of America
Spectators will be able to enjoy Elijah Craig Small Batch Bourbon and Straight Rye Whiskey course-wide at each event, as well as a custom Ryder Cup signature cocktail. Fans are also encouraged to engage with and experience Elijah Craig on social media, and will have the opportunity to purchase special bottlings to commemorate the 2023 Ryder Cup.
"Elijah Craig's presence at the 2023 Ryder Cup will be a great enhancement to the overall spectator experience,” says Jeff Price, Chief Commercial Officer of the PGA of America. "As one of the most prestigious events in sports, we are delighted to have Elijah Craig Bourbon and its unparalleled taste and quality as part of the Ryder Cup festivities at Marco Simone and Bethpage."
The biennial Ryder Cup, first established in 1927, pits 12 of the top professional golfers from the U.S. and Europe against each other in a head-to-head match play competition and has become one of the world's greatest sporting events, captivating an audience of millions around the globe.
"The Ryder Cup is renowned for its incredible atmosphere and this is helped by world class hospitality for our spectators,” says Ryder Cup Director, Guy Kinnings. "As one of the world's top tourist attractions and a first-time host, Rome promises to be a special occasion this September. Elijah Craig Bourbon will be a fantastic addition to our partner community and we look forward to working together to bring their product range to our spectators."
With this latest partnership, Team Elijah Craig continues to leave our mark on the golf world. We’re proud to also be recognized as the Official Bourbon and Whiskey Supplier of the PGA of America, PGA Championship, and KPMG Women’s PGA Championship; and an official partner of the PGA National Club Championship. And of course, we keep great company with our brand ambassadors: PGA TOUR® Pro Golfer Max Homa and sports broadcaster Amanda Balionis Renner.
We're looking forward to an incredible Ryder Cup and a great partnership for years to come.