

Elijah Craig wasn’t afraid to set fire to convention. As the first to char oak barrels to make Bourbon, he changed whiskey-making in America forever. In honor of his innovative spirit, we’re celebrating entrepreneurs who are torching the status quo in areas like fashion, food and charity. Get to know The Fire Starters.
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Peyton Jenkins
& Colin Hunter
Co-founders of
Alton LaneAlton Lane was co-founded by college friends, Colin Hunter & Peyton Jenkins. Since their early days in 2009, they’ve been torching the status quo in the men’s retail industry with a blend of technology and bespoke menswear.LEARN MORE

Alan
Jackson
Founder of
LemonadeWhat made Chef Alan Jackson throw in the towel on LA’s upscale dining scene? A burning desire to create a chef-driven, contemporary approach to fine food, done fast. In 2008, he founded Lemonade. Since then, he’s been torching the status quo in
fast-casual dining. LEARN MORE

Alton Lane was co-founded by college friends, Colin Hunter & Peyton Jenkins, while attending the University of Virginia. Since their early days in 2009, they’ve been torching the status quo in the men’s retail industry with a blend of technology and bespoke menswear. Learn more

Old Fashioned Colin's Drink of choice
A classic Bourbon cocktail best enjoyed when made with Elijah Craig Small Batch.
Ingredients
- 2 oz. Elijah Craig Small Batch Bourbon
- .5 oz. Simple Syrup
- 3 Dashes of Angostura® Bitters
- 1 Brandied Cherry
- 1 Slice of Orange
METHOD
In a mixing glass add cherry, orange and bitters. Gently muddle as to break up the fruit. Next add simple syrup, Elijah Craig Small Batch and ice. Stir until well chilled. Fill a rocks glass with fresh ice, strain cocktail over ice and garnish with a orange twist..
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Manhattan Peyton’s DRInk of choice
A drink for those who appreciate the classics. Add this one to your list immediately.
Ingredients
- 2 oz. Elijah Craig Small Batch
- .75 oz. Sweet Vermouth
- 3 Dashes Angostura Bitters
METHOD
Stir and strain into pre-chilled cocktail glass. Garnish with a brandied cherry.
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What made Chef Alan Jackson throw in the towel on LA’s upscale dining scene? A burning desire to create a chef-driven, contemporary approach to fine food, done fast. In 2008, he founded Lemonade. Since then, he’s been torching the status quo in fast-casual dining. Learn more

the Kentucky buck Alans’s DRInk of choice
A simple and delicious favorite of Bourbon lovers near and far, but especially Kentuckians.
Ingredients
- 2 oz. Elijah Craig Small Batch Bourbon
- 0.75 oz. Simple Syrup
- 0.75 oz. Fresh Lime Juice
- 2 Strawberries
- 2 oz. Ginger Beer
METHOD
In a mixing glass, gently muddle strawberries and lime juice. Add Elijah Craig Small Batch Bourbon and simple syrup, shake with ice until well chilled. Strain cocktail over ice in a Collins glass. Top with ginger beer and garnish with a lime wedge.
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Boulevardier
This three ingredient cocktail is a cousin of the Negroni, turned rich and intriguing with the edition of Bourbon.
Ingredients
- 1 oz. Elijah Craig Small Batch Bourbon
- 1 oz. Campari®
- 1 oz. Sweet Vermouth
METHOD
Combine all ingredients in a mixing glass, add ice and stir until well chilled. Serve up in either a coupe or cocktail glass. Garnish with an orange twist.